FASHION WORKSHOPS

Fashion Workshop Packages

Shopping should be an enjoyable experience, not an ordeal your customers would rather forget.

So . . . what if they tried on clothes that actually FIT their body shape and flattered their curves, rather than left your store (or shopping centre) empty handed with money to burn?

Here at The Fashion Workshop, we don’t plough money into a Vogue-style runway show that leaves your core demographic feeling out of shape, over the hill and out of touch. Instead, our fashion workshops are interactive, accessible and (most importantly) relevant to your primary target audience.

It’s all part of our mission to make fashion fun again for women over 30.

Not to mention it’s a proven way for you to:

  • entertain and educate your core demographic and encourage repeat business,
  • maximise foot traffic in-centre or in-store,
  • earn more money today and in the long term.

But don’t just take our word for it . . .

Here are just a handful of the success stories we’ve received from clients who hosted our workshop packages:

“Hi Lucy. The Target Leadership team were all very positive and passed on their congratulations and thanks for a very well run events roadshow. We are all very pleased with the outcome of the fashion workshops and we couldn’t have done it without your wonderful support and enthusiasm!! You guys were amazing and the customers absolutely loved it.”

Angela Macpherson, National Marketing Brand Manager, Target

“Lucy, you have exceeded all our expectations. We’ve been getting excellent feedback and sales. Both customer and retailers have been raving about the workshops. I’m thrilled and couldn’t be happier.”

Sally Bonner, Senior Marketing Manager, Westfield Parramatta.

“The feedback has been overwhelming and I think it has really put a stamp on our fashion ability here at Target. Your passion and the way you promoted our product was world class. Thanks again for your fantastic workshops and for giving our customers a wonderful in-store experience.”

Jess Wilson, Merchandise Manager, Target

“Your professionalism, organisation and expertise have ensured that the events you organised at our centres throughout Australia have been a huge success. Not only did they increase sales, but your attention to detail made my job so much easier”
Tindi Sorbero, National Project Manager, DFO

Whether a woman’s biggest ordeal is hiding her muffin top, smoothing out her curves or minimising her bust, the struggle is real.

We get that.

That’s why we serve up fashion tips she can relate to, outfits she can wear every day and clothes that will flatter her body shape — no matter what her size, age or budget. (Who knew those $80 pants could be worn seven different ways?)

Topics we cover include:

  • 40-Plus and Fabulous
  • Yummy Mummy
  • Luxe for Less
  • Runway to Realway
  • Desk to Dinner
  • Beach to Bar

Our goal is to keep our workshops upbeat and fun, but you’re welcome to suggest a different topic that suits your core demographic better.

(We’re flexible like that.)

Looking for that all-important personal touch?

Our speed-styling packages modify the options we showcase for individual shoppers, helping them navigate their way to specific departments or stores after the main event.

Together, our workshop and styling sessions are a win-win combination for you AND your customers.

The best part: we plan everything, so that you get to focus your energies where they’re needed most.

Sound like a plan?

Whatever your budget or marketing objectives, get in touch today for a no-obligation chat to discuss your needs.

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FAQs

We’ve tried fashion parades before and they’ve never worked for us. What makes your workshops so different?

When it comes to traditional fashion parades and galas, that͛s been our experience too. In our opinion, they work as (expensive) public relations exercises that create hype on the night, but rarely result in more sales or enhanced customer loyalty. Potential customers get to see outfits in one combination for a split second on the runway — and on 18-year-old models who wear a size 6. No wonder your target audience of women 30 and upstruggle to relate to that!

In contrast, we believe shoppers need to see fashion they can RELATE to —and that compliments their body shape, age, lifestyle and budget. Our workshops and event marketing services are designed with your core target market in mind and feature relevant themes, advice and humour to keep them engaged.

We demonstrate how to mix and match clothes to create a capsule wardrobe AND get the biggest bang for your buck, which inspires people to shop. Not only that, but we ONLY use size and age appropriate models. And we take the time to help customers find a personal style that works for them in our one-on-one speed-styling sessions — PROVEN to dramatically increase your sales and encourage multiple purchases.

We also believe in including other retailers in the event. We can organise hair and beauty demonstrations throughout the workshops, use stage props from homeware retailers and present from TV screens loaned from electronic stores. This opens the door for a higher level of entertainment, interactivity and engagement, and keeps even MORE retailers happy while keeping costs down for you. (Talk about a win win!)

How many days do you recommend for your workshop packages?

The format we͛ve found works best is a three-day event (Thursday-Saturday) with two 40-minute workshops each day at 11am and 1pm. Thishelps capitalise on the busiest times of the week and the busiest times of the day.

You͛ll get to choose from two themes that speak directly to your core demographic and meet your primary marketing objectives. These two themes comprise the two workshops which will be repeated every day.

One hour of mini speed-styling sessions follow each 40-minute workshop, with five-minute style consultations available to individual audience members and the general public. For each shopper, a personalised ͞Fashion Prescription͟ form is completed containing easy-reference information about their body shape, plus clothing recommendations and suggested retailers. This ͚prescription͛ encourages shoppers to purchase on the day of the event and can also come in handy on future shopping trips.

This sounds like a lot of work for me to organise.

Don͛t worry —we͛ve got your back. Not only do we provide comprehensive end-to-end project management and marketing services that do all the hard work for you, but we also provide the following so that you can focus onwhat you do best:

  • Pre-written letter templates to send to fashion, hair and beauty, homeware and electronics retailers to maximise retailer participation and engagement. You can email them as they are, or simply cut and paste onto your own letterhead if you want to send a hard copy. (Nice ‘n’ easy.)
  • An event checklist for your reference and peace of mind, so no detail slips through the cracks.
  • Comprehensive timelines so that you know when everything needs to happen by, and who͛s responsible, so that everything runs seamlessly.
  • Pre-written press releases and a complete media kit with high-resolution photographs to provide to the media and encourage publicity coverage.
  • Complete shopping lists for the audience, including each product or garment featured in the workshop, the associated retailer, as well as pricing for ease of reference.
  • Customer feedback forms and an event review, which allows you to easily gather data and effectively customise your future marketing initiatives.
  • Post-event reports outlining retailer and customer feedback to supplement marketing reports for upper management, plus photographs of the event for your records.
  • Staging, seating, sound and lighting supplied on request.
This all sounds great but my marketing budget’s been slashed. I don’t think I can afford it.

We get that things are tight for you, right now. That͛s why our format has been specifically designed to be as cost effective and streamlined aspossible. Our goal is ALWAYS to achieve an extremely high return on your investment — with NO compromise on the overall quality, entertainment value or end results.

Whereas traditional fashion parades and events use a long line of models, coordinate complicated choreography, require fitting rooms, a stylist, MC, dress rehearsals and more for little ROI and a logistical headache for you, our events are affordable, professional, streamlined and fun — and most importantly, effective. For example, we only use two stylists and one model, and we utilise stage props and furniture from in-centre homeware retailers to minimise costs.

Contact us to learn more about how we can tailor a fashion workshop package to suit your marketing objectives and budget.

My centre is based in a regional area. Can you conduct a workshop here?

In a word: yes! The Fashion Workshop has organised events all over Australia and New Zealand. In the last 12 months alone, we͛ve hosted workshops in almost every capital city across both countries, as well as smaller regional areas that include Canberra, Gympie, Mackay and Cairns.

Our goal is always to keep travel and accommodation expenses as low as possible so that things stay ultra affordable for you.

For more information and for a personalised quote, contact us.