lucy hendriks

director & Head Stylist


With over 20 years experience in the fashion and film industries, Lucy has not only styled many A-list Hollywood actors for press conferences and publicity shoots, she has also helped hundreds of every day women learn how to look and feel fabulous. After becoming a Certified Image Consultant, she established The Fashion Workshop, and organises and conducts Fashion Events, Workshops, and Fashion Retail Sales Training throughout Australia and New Zealand.

Initially graduating with Distinction and Dux in her Bachelor of Business (Marketing) degree, she became the National Publicity and Promotions Manager for United International Pictures (UIP). She has had over 15 years experience in event management, organising national promotions, roadshows and publicity tours and staging corporate events for international press and celebrities.