Hey, I’m Lucy Hendriks

Founder of The Fashion Workshop, Certified Image Consultant, Life Coach and Queen of Over-delivering.

What does that mean?

It means I give everything I’ve got and more than you
bargained for, each and every time we work together.

With an extensive background in marketing and events
management, I’m not what you’d call a “fluffy” stylist.

In fact, I have over 20 years’ experience working in fashion
and film.

As the national publicity and promotions manager for United
International Pictures, I was responsible for marketing
blockbuster films from Universal, Paramount, MGM and
DreamWorks studios across Australia.

Since then, I’ve worked with some of the largest fashion
retailers in Australia and New Zealand, and helped countless
women look great and feel incredible about how they look —
regardless of their shape, size, age, lifestyle or budget.

In fact, nothing gives me more joy than boosting a woman’s
confidence with an outfit that fits AND flatters her body.


Because when women look good, we feel good.
And when we FEEL good, we can take on the world.

I should know.

I’ve had my fair share of health and weight problems over the
years: from Hyperemesis Gravardim during TWO
pregnancies to post-partum weight gain and steroids for
chronic endometriosis; migraines and chronic fatigue to a
hysterectomy sooner than expected; complex spinal surgery
to energy levels that would dip without warning.

Put it this way: I know what it’s like to feel like an unattractive frump. And the last place I ever wanted to find myself was in front of a changing room mirror in some store.

And so, I took action.

I started devouring every book I could lay my hands on about dressing for your body shape. And slowly, it dawned on me: If I was suffering with body image issues and plunging self-esteem, other women must be too. Once I’d discovered how to hide my lady lumps and manage my sizeable (ahem) assets, I got my groove back — and a new mission.

That mission: to help other women get their groove back.

So far, so good. I’ve worked with the likes of Target, Myer, The Body Shop, DFO, shopping centre groups like Westfield and AMP Capital, as well as the Specialty Fashion Group, among others. And I’ve helped thousands of women feel better about that changing room mirror.

You can find a full list of clients I’ve worked with here.

This work is about educating and empowering women, yes.

But it’s also about educating and empowering you and your staff to serve your customers in the most effective way: by helping them not only feel confident about the way that they LOOK, but also confident that you have their best interests at heart.

Professional Bio

With over 20 years experience in fashion, film and retail, Lucy Hendriks hasn’t just worked with A-list Hollywood actors – she’s helped thousands of women look and feel fabulous, and love the body they’re in.

As founder of The Fashion Workshop and Fashion Sales Training, she hosts fashion and lifestyle events and retail sales training for some of the largest names in retail including Target, Westfield, Myer, DFO, QIC, Dexus, Vicinity Centres, AMP Capital, Lend Lease, Specialty Fashion Group and the Pretty Girl Fashion Group. Her work was recognized by Target with her nomination for Supplier of the Year.

Lucy was previously the national publicity and promotions manager for United International Pictures — marketing blockbuster films from Universal, Paramount, MGM and DreamWorks studios across Australia. She has extensive experience in event management and has organised national promotions, roadshows and publicity tours and staged corporate events for the international press.

Having battled with her own issues around body image and self-esteem, Lucy intimately understands the struggle so many women face with their appearance. It was this deep understanding that led her to become a certified image consultant and life coach.

Her passion lies in increasing the confidence and self esteem of woman everywhere – as well as empowering and educating the retailers who serve them. Because she believes that when a woman looks good, she feels confident. And when a woman feels confident, she can take on the world.